What is 'The Purpose Brief'?
Across industry sectors there is a need to create a thoughtful space for discussions about social good and impact work. There's no shared language and we aren't collaborating and partnering enough.
How do we change this?
The Purpose Brief is a regular pep talk to anyone who is committed to making the world a better place in their life or career.
It will help you to think about your purpose in the increasingly disrupted world of work and the complex challenges which we all face and witness through our socials everyday.
In the era of AI driven change, our work and life will radically transform so we need to be ready. There's a lot of things which will fall away but human agency will become a powerful component in how we transform the work of purpose driven jobs and collaboration. Why do humans wish to do good? We predict that human connection will be critical to success and failure and navigating disruption, misinformation and injustice.
Across sectors, there are shared problems as well as routes to the correct solutions but still too many organisational silos exist, different professional tribes and hierarchies and there is no shared language for purpose driven work.
We refer to having an impact as creating social good or social impact but it also includes themes such as social mobility, growth and prosperity, impact economy, etc.

Subscribe to the Blog
We are taking you on a journey into the power of social good.
As a subscriber you will identify as a good citizen: regardless of your professional identity, you want the world to flourish and support the communities and causes around you. You will be someone who is looking for insight and connection on big picture issues and you'll be curious about the stories of individuals or organisations who have successfully delivered change and impact through their work. This is your space to explore complex issues with humour, wisdom and human centred stories.
Hear from the changemakers
We look at human purpose and talk to the people who have delivered social good, radical innovation and growth and who are contributing to positive change across industry sectors. Our changemaker profiles highlight the story behind the human purpose and will give you insight to empower you to make a difference in the world.
By subscribing now you will receive monthly editions of our free newsletter, regular blog posts and articles on all things social good. As we roll out our content, you will gain access to exclusive subscriber content: in-conversation webinars, podcasts and invites to in person events.
It's a new community for those in purpose driven careers. You are the changemakers and we want to connect you.
Partner with us
We work with a series of not for profit organisations to deliver insight into industry sectors - think tanks, universities and small charities with a commitment to align around shared values on social good. It you are interested in partnering with us, please get in touch.