Resolute Purpose | The Purpose Brief

Our Purpose

Resolute Purpose exists to strengthen civil society through philanthropy, purpose-driven investment and responsible leadership.

We work at an important intersection supporting organisations to align fundraising, strategy and stakeholder engagement with long-term public benefit.

The Purpose Brief is an online blog and podcast which extends this work through principled commentary, analysis and dialogue across sectors.

What We Mean by Social Good?

We define social good as the responsible pursuit of purpose-driven impact investment and philanthropy that enables charities and not-for-profit organisations to thrive. It covers the practice of fundraising and giving.

We believe the creation of social good is not abstract. It is grounded in:

• Strong governance
• Ethical fundraising practice
• Accountability for public benefit
• Long-term impact over short-term optics

Our work aligns with the professional standards set out by the Fundraising Regulator and reflects the principles of the Charity Governance Code.

We believe trust is the foundation of civil society. Where money, influence and power intersect, clarity and scrutiny are essential.

We are not aligned to political parties but we may acknowledge good/bad impact work. We may examine systemic issues where they materially affect philanthropy, governance and social impact. Our position is principle-led and independent and we aim to convene experts who bring fresh thinking and introduce data informed reports from leading think tanks in this space for discussion.

Our Core Commitments

Purpose First
Impact must be intentional, measurable and aligned to mission.

Integrity in Practice
We promote good practice and are prepared to critique poor practice where it undermines trust.

Independence
Our analysis and advisory work are grounded in evidence and must be committed to making a difference.

Stewardship
Funds, influence and relationships must be handled with care and accountability.

People and Planet
Environmental responsibility, social equity and good governance are interdependent.

Respect for Community and Place
Lasting impact is rooted in local context and lived experience.

How We Operate

• We begin with listening.
• We avoid formulaic solutions.
• We encourage proportionate measurement and transparent reporting.
• We safeguard mission and reputation in all engagements.
• We maintain editorial independence in The Purpose Brief.

Our Ethos

We believe individuals and institutions have the capacity to shape the future through the creation of greater wisdom, rigorous research and the creation of opportunity.

Social good is now active.
It requires judgement.
It requires courage.
It requires stewardship.

Resolute Purpose exists to support that work.