About Us

Resolute Purpose is a social good advisory startup based in the North of England. We are dedicated to helping organisations create lasting impact by working with them to unlock their greatest stories and impact potential.

Our mission is to connect future growth in philanthropy, giving and social investment with emerging priorities of the UK regions and empower the organisations who can make a difference to scale their social good better.

Prosperity is not just about economic growth it is also about responsibility. And the future of social good rests with the ability of all sectors, and the leaders within them, to be courageous enough to take the risk and help level the playing field.

How we define Social Good: What is Social Good?

Strategic counsel for leaders shaping social good

We work with purpose driven leaders and institutions at moments where purpose, power, and investment intersect and we are passionate about supporting fundraising ideas.

We can provide upstream strategic advice and place-based solutions to impact to civic minded leaders who want to make a difference in the world.

Creating a new space to reflect on Purpose Driven Social Good

Through The Purpose Brief, our regular free newsletter and podcast, subscribers can access additional essays and blogs and podcasts. Here we bring together the latest thinking on social good and impact and developments across the impact economy. We will explore the role of responsible business and the power of philanthropy and communities to drive change.

Our subscribers are a community of change makers committed to making social good work better and smarter. We will also celebrate those ideas, initiatives and inspiring leaders who already delivering perhaps quietly and unconnected.

This community is made of up entrepreneurs and intrapreneurs alike, they are driving growth in social good or are purpose led. They are engagers of all levels of experience and people from across sectors who are driven by purpose and creating more good things in the world.

Subscription to The Purpose Brief is available for free with additional content membership tiers. As we start up, this is your opportunity to be one of our founding subscribers. Join us now.

About the Founder

Resolute Purpose was founded by James Johnston, a trusted fundraising and engagement leader with experience across higher education, local government and charity sectors.

James sees his purpose as convening the right people around the big issues and designing place-based solutions and knowledge sharing. He is committed to bringing the quietest voices to the table and he believes places can thrive if they unlock the social good capital around them.

Through his career, James has led growth in thriving alumni programmes and fundraising campaigns at some of the UK's top universities: working globally to connect funders with opportunities that have made a big impact on individuals, academic research and place-based projects. He's worked extensively with sector leaders to deliver purpose-driven collaborations and funding growth. And these conversations revealed something to him about the world - that humans wish to give back, work in partnership to solve systemic problems but there is more to do to help individuals and organisations to make a difference here.

Our Place

Place really matters: the identity, potential, and partnerships unique to every region are central to how we deliver social good together. There's no one organisation who can deliver change alone.

Resolute Purpose is proudly based in (and around) the historic City of York. Working hybrid and often to be found in Patch, the innovative co-working space for startups and creatives based at the Bonding Warehouse, York.

Whist our base is Yorkshire, in the North of England, we are happy to pop up anywhere you need us if our purpose resonates with you and you really want to do some good work alongside us.

'We' is reference to a collective of freelancers who we can access to create better content and develop place-based solutions. It takes a village of creative and technical types from different sectors and backgrounds to shift the silo and deliver change.