About Us

Resolute Purpose is a social good advisory agency based in the North of England. We are dedicated to helping organisations create lasting impact by working with them to unlock their greatest stories and impact potential.

Our mission is to connect future growth in philanthropy, giving and social investment with emerging priorities of the UK regions and empower the organisations who can make a difference to scale their social good better.

Prosperity is not just about economic growth it is also about responsibility. And the future of social good rests with the ability of all sectors, and the leaders within them, to be courageous enough to take the risk and help level the playing field.

How we define Social Good: What is Social Good?

The initial challenge here is that whilst there is consensus that doing good is noble and can unlock more for communities across the UK, there is no shared language across sectors. In the era of slimmed down budgets and pressure on resource, how do we work together across industry and professional silos to focus on our most pressing challenges?

A free Monthly Newsletter for the Purpose Driven

Through The Purpose Brief, our regular free newsletter, subscribers can access additional blogs and podcasts. Here we bring together the latest thinking on social good and social impact, responsible business and the power of philanthropy and communities to drive change.

Our subscribers are a community of changemakers committed to making social good work better and smarter. We will also celebrate those ideas, initiatives and inspiring leaders who are working hard to drive social good and impact.

This community is made of up entrepreneurs and intrapreneurs, they are driving growth in social good or purpose led, are fundraisers or ambitious volunteers. As a subscriber, all we ask is that you bring a commitment to driving changes for the better and exploring this in a thoughtful space.

Subscription to The Purpose Brief is available for free with additional content membership tiers. As we start up, this is your opportunity to be one of our founding subscribers. Join us now.

About the Founder

Resolute Purpose was founded by James Johnston, a trusted fundraising and engagement leader with experience across higher education, local government and charity sectors.

James sees his purpose as convening the right people around the big issues through place-based solutions and knowledge sharing. He is committed to bringing the quietest voices to the table and he believes places can thrive if they unlock the social good capital around them.

Through his career, James has led growth in thriving alumni communities and fundraising programmes at some of the UK's top universities: working globally to connect funders with opportunities that have made a big impact on individuals, academic research and place-based projects. He's worked extensively with sector leaders to deliver purpose-driven collaborations and funding growth. And these conversations revealed something to him about the world - that humans wish to give back, work in partnership to solve systemic problems but there is more to do to help individuals and organisations to make a difference here.

Resolute Purpose is his next step: creating a home for pragmatic, values-based insight in the social good space and offering advice to break down silos through impact storytelling, stakeholder alignment and fundraising.

Our Place

Place really matters: the identity, potential, and partnerships unique to every region are central to how we deliver social good together.

Resolute Purpose is proudly based in (and around) the historic City of York. Working hybrid and often to be found in Patch, the innovative co-working space for startups and creatives based at the Bonding Warehouse, York.

Whist our base is Yorkshire, in the North of England, we are happy to pop up anywhere you need us if our purpose resonates with you.